30. June 2026
Passoã celebrates 40 years – anniversary edition now available
In 2026, Passoã will be celebrating 40 years of brand history. To mark this anniversary, the brand is launching a special anniversary edition, which is now also available in Switzerland.
Since its launch in 1986, Passoã has established itself internationally as a passion fruit liqueur and is now featured in numerous bars, restaurants and cocktail concepts. The brand is renowned for its distinctive passion fruit flavour and its versatility in modern bar culture.
“Launched 40 years ago, Passoã did not follow a trend – Passoã set new standards itself. To this day, the brand remains the world’s leading passion fruit liqueur and boasts a tradition and credibility that other brands cannot replicate,” explains Laura De Groot-Trivulzio.
Passoã is particularly well known as the key ingredient in the Pornstar Martini, a cocktail that has established itself internationally in recent years and continues to feature on many bar menus. At the same time, tropical flavours and fruit-forward cocktail creations continue to enjoy high demand in the hospitality and bar sectors.
With this anniversary edition, Passoã celebrates four decades of brand history and underlines the brand’s significance within the international liqueur and cocktail sector. For the hospitality industry, specialist retailers and bars, this special edition offers an attractive opportunity to add an eye-catching new product to their range.
The Passoã 40 Years Anniversary Edition is available now via Dettling & Marmot.
