REBELS 0.0% are Switzerland’s first alcohol-free spirit alternatives. On a mission to “free the spirit of spirits”, the producers want to turn social drinking norms on their and celebrate everyone’s free choice. Their double-distilled gin, rum and aperitif alternatives, despite containing zero alcohol, remain perfect bases for all your favourite long drinks and cocktails, with typical ingredients inspired by the classics. Produced in Switzerland, the recipe includes organic botanical and vegan components, no alcohol, few calories and hardly any sugar.
Disrupting social drink norms and celebrating the free choice of everyone is the avowed mission of Swiss start-up REBELS 0.0%. Global alcohol consumption is declining, especially among the younger generation. In contrast, the demand for something «decent» (or celebratory) to toast with, instead of boring water, sugary soft drinks or calorific mocktails, is rising.
A deep orange shimmering Negroni, a summery fresh Mojito, a classic Gin and Tonic or perhaps a Sprizz with sparkling Prosecco and grapefruit? Many of our first-class products can be enjoyed as cocktails or long drinks. Let our recipes inspire you.
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