Tequila & Mezcal
Agave spirits embody provenance, craftsmanship and diversity. Distilled from the heart of the agave plant, their character is shaped by different varieties, regions and production methods. Whilst tequila is made exclusively from the blue Weber agave and is characterised by its clarity and balance, mezcal captivates with its traditional production methods and distinctive smokiness.
Our range features selected brands with a distinct profile: in the tequila category, the time-honoured Herradura and el Jimador; in the mezcal segment, the innovative brands Béu and Zond5.
Our Tequila & Mezcal Brands
ZOND5
ZOND5 is the perfect companion for the modern bar. A mezcal certified since 2026 with a robust 45% ABV, developed for mixing and pouring. Despite its substantial alcohol content, ZOND5 never tastes boozy: the alcohol is seamlessly integrated into a full, rounded body. The smokiness is pronounced enough to shine through in every cocktail, yet never overpowering. The design evokes Mexican street culture: the barrio, cumbia, tacos, and soda bottles at street stalls. ZOND5 brings this spirit of life behind the bar.
BEÚ Spirits
BEÚ (Zapatec for ‘moon’) is an agave brand for connoisseurs and explorers. The spirits are produced in small batches by selected maestras and maestros mezcaleros in Oaxaca, using traditional, artisanal methods and deliberately without mezcal certification, so as not to adapt the producers’ original processes to regulatory standards. The result is unique flavour profiles that are otherwise only found in the mountains of Mexico. The team encapsulates the colours and aromas of Mexico in a minimalist, Nordic-inspired design, with labels made from recycled agave fibres. A farmer’s distillate, sustainable down to the last detail.
el Jimador
El Jimador is traditionally made from 100% agave and aged in oak barrels to produce a smooth, authentic tequila. The name El Jimador honours those men who have the most important job to do when cultivating agaves: the jimadores are proud and experienced farm workers who to this day exercise the greatest care in determining the perfect time for harvesting the agaves. This care marks the entire production process and ensures the consistent high quality of this unique tequila.
Herradura
Super Premium is the classification for probably the best tequila in the world. It is the sustained commitment to tradition and supreme quality that makes Herradura tequila so extraordinary: made with 100% agave, roasted in clay ovens, distilled using the pot still method and bottled at the idyllic Hacienda Casa Herradura in the heart of Mexico. This is how Casa Herradura was able to enrich the tequila category worldwide by introducing the quality criteria «reposado» and «extra añejo». The horseshoe («herradura in Spanish») on the label of this wonderfully smooth tequila symbolises the good luck to be able to offer a special spirit that meets the highest expectations. Yet it also refers to the enrichment of the product range of any bar as it is the sign of utmost refined drinking pleasure.
Ideas recipes
A deep orange shimmering Negroni, a summery fresh Mojito, a classic Gin and Tonic or perhaps a Sprizz with sparkling Prosecco and grapefruit? Many of our first-class products can be enjoyed as cocktails or long drinks. Let our recipes inspire you.
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