Rum
Welcome to the fascinating world of rum, where we are proud to introduce you to three unique producers: Diplomatico, Brugal and Sailor Jerry. Diplomatico, one of the world’s most popular super-premium sipping rums, stands out for its distinctive smoothness and excellent balance. This brand has won several awards for its quality and offers an incomparable tasting experience. Brugal, a traditional house in the Dominican Republic, has been producing Caribbean rum for five generations using a strictly secret family recipe. Sailor Jerry is an authentic Caribbean spiced rum.
Our Rum Brands
Brugal
With a history steeped in tradition, Brugal is still producing Caribbean rum using a top secret family recipe, five generations later. Since 1888, the Brugal family has been expanding its expertise in the production process and refining the original recipe. The entire production process, from the harvesting of the sugar cane to the distillation and bottling of the rum, takes place in the Dominican Republic. The production is very complex. There are many opportunities over the course of the entire process – from the harvesting of the sugar cane to the moment the rum is made – to influence the development of the rum. This is possible even at an early stage in the process. The double distillation method used by Brugal results in a particularly pure alcohol (known as the «selection of the cleanest cut») – recognisable by its clear colour and typical dry taste profile. The ageing period and interaction between the distillate and the wood are crucial to the diversity of flavours and aromas.
Diplomatico
Diplomatico is one of the world's favourite super premium sipping rums. It is characterised by its particular smoothness and excellent balance, which makes it a multi-award-winning rum. The diversity of Diplomático is the best expression of passion and craftsmanship. Years of experience and tradition go into the creation of these unique and complex rums with a smooth, unmistakable flavour. The Diplomatico distillery is located in Venezuela at the foot of the Andes and close to the Terepaima National Park, a privileged place for rum production. The area offers excellent conditions for the cultivation of sugar cane and for rum production, with fertile soil, abundant water and tropical weather. The tradition of growing sugar cane in Venezuela dates back to the 15th century and rum has been produced here since 1896. This knowledge, coupled with the favourable climate and soil conditions, give local rum its unique and incomparable characteristics. This led to the creation of the "Venezuela Rum" designation of origin and the protected seal of quality. Diplomatico attaches great importance to traditional craftsmanship. This is the reason why the stills are made of copper. Some of this equipment and stills date back to the last century. Tradition and modern technology together with the experience of the master distillers make it possible to produce a wide variety of premium rums with different flavours.
Sailor Jerry
The Sailor Jerry brand was inspired by Norman Collins (1911–1973) and was created to honour the legendary tattooist and recognise his pioneering work in the art of tattooing in the US. The brand was created in a corner shop in Philadelphia – a family-owned business that sold clothes and accessories and quickly acquired an international fan base. In honour of the man who gave the brand its name and in recognition of the way sailors spiced their rum, Sailor Jerry Spiced was created. Norman Collins is considered a true innovator and free spirit who was known above all for his uncompromising love of detail – a quality that lives on in the spirits and clothing brand that are testament to his characteristic style.
Ideas recipes
A deep orange shimmering Negroni, a summery fresh Mojito, a classic Gin and Tonic or perhaps a Sprizz with sparkling Prosecco and grapefruit? Many of our first-class products can be enjoyed as cocktails or long drinks. Let our recipes inspire you.
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