Nowadays, the fifth generation of the long-established Brugal company from the Dominican Republic continues to produce Caribbean rum that follows a top-secret family recipe. The alcohol produced is double-distilled and highly pure, with a signature clear colour and a typical dry taste. Our second rum brand is Sailor Jerry, an authentic Caribbean spiced rum.
With a history steeped in tradition, Brugal is still producing Caribbean rum using a top secret family recipe, five generations later. Since 1888, the Brugal family has been expanding its expertise in the production process and refining the original recipe. The entire production process, from the harvesting of the sugar cane to the distillation and bottling of the rum, takes place in the Dominican Republic. The production is very complex. There are many opportunities over the course of the entire process – from the harvesting of the sugar cane to the moment the rum is made – to influence the development of the rum. This is possible even at an early stage in the process. The double distillation method used by Brugal results in a particularly pure alcohol (known as the «selection of the cleanest cut») – recognisable by its clear colour and typical dry taste profile. The ageing period and interaction between the distillate and the wood are crucial to the diversity of flavours and aromas.
The Sailor Jerry brand was inspired by Norman Collins (1911–1973) and was created to honour the legendary tattooist and recognise his pioneering work in the art of tattooing in the US. The brand was created in a corner shop in Philadelphia – a family-owned business that sold clothes and accessories and quickly acquired an international fan base. In honour of the man who gave the brand its name and in recognition of the way sailors spiced their rum, Sailor Jerry Spiced was created. Norman Collins is considered a true innovator and free spirit who was known above all for his uncompromising love of detail – a quality that lives on in the spirits and clothing brand that are testament to his characteristic style.
A deep orange shimmering Negroni, a summery fresh Mojito, a classic Gin and Tonic or perhaps a Sprizz with sparkling Prosecco and grapefruit? Many of our first-class products can be enjoyed as cocktails or long drinks. Let our recipes inspire you.
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