New packaging design from Highland Park

Highland Park is introducing a new, modern packaging design for its 12-, 15- and 18-year-old single malt whiskies. The new design reflects the brand’s unique origins: the remote Orkney Islands in northern Scotland.

For 226 years, the nature of Orkney has shaped the distinctive style of Highland Park. The harsh climate, long summer days and special heather peat give the whiskies their characteristic smoky notes, which are unique worldwide.

The new design combines tradition and modernity

• Fresh, bright colours reflect the special light and climate of Orkney
• Labels with a heather pattern refer to the distinctive flavour
• A subtle wood pattern pays tribute to the craft of maturation in sherry oak casks
• Newly designed bottles allow the natural colour of the whisky to shine through and bear the embossed indication of origin ‘Product of Orkney’

Highland Park is also setting an example in terms of sustainability: the new packaging is made from 100% recyclable cardboard sourced from FSC-certified forests.

The newly packaged bottlings will be available from next month.

About Highland Park

The Highland Park distillery is located on the Orkney Islands off the northernmost tip of Scotland. Magnus Eunson – a butcher and church official by day, a smuggler by night – set up an illicit still in a small hut in Highland Park with a view over Kirkwall. The distillery is still located there today. While Highland Park was officially founded in 1798 – in truth this was the year in which the authorities were finally able to arrest Magnus – whisky had already been distilled there previously. With the exception of smuggling, very little has changed since then at Highland Park. The distillery has remained true to the high standards of quality set by its founder more than 220 years ago. The following five keystones of production are vital for achieving this quality: aromatic peat from Hobbister Moor, hand-turned floor malting, exquisite sherry-seasoned oak casks, cask maturation under ideal conditions in a temperate climate, and slow cask harmonisation. These five keystones make Highland Park one of the best single malts in the world. These whiskies have a very distinct character and are renowned for their subtle smoky sweetness; even today they still pay tribute to their Viking ancestry.

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