Glenfiddich unveils new look for its Flagship Collection

In 2026, the Glenfiddich Flagship Collection will be given a modern new look – a tribute to 139 years of tradition, the iconic stag and the pioneering spirit of William Grant.

Glenfiddich, the world’s most awarded single malt Scotch whisky, unveils a bold new visual identity, setting the scene for its next chapter. Crafted for a contemporary audience, the refreshed look balances modernity with heritage, drawing on resurfaced icons from the Glenfiddich family archive spanning more than five generations. The result honours Glenfiddich’s 139-year legacy while reinforcing its status as a British-born luxury icon. With one eye on the past and the other firmly fixed on the future, the new Glenfiddich design language intertwines the distillery’s rich history with a timeless modernity.

The new packaging for the Flagship Collection will be gradually introduced to the market during 2026. Glenfiddich 15 Year Old Our Solera Fifteen will be the first to be available in Switzerland with the new look.

Central to the refreshed design is the iconic stag, which has featured on the bottle since the 1960s and was originally inspired by Sir Edwin Landseer’s 1851 painting The Monarch of the Glen. Capturing the landscape of Glenfiddich’s home in Speyside with depth and organic movement, the reworked stag has been refined to reflect the character of the whisky and is framed by the distillery’s founding year of 1887. Glenfiddich’s famed wordmark has also been reimagined: the sans-serif typography evokes modernity while paying tribute to British type design and the wordmark that first appeared on its bottles in the 1960s.

About Glenfiddich

Still proudly family-owned, the pioneering spirit of William Grant, who laid the foundation stone of the distillery in 1887, continues to guide and shape Glenfiddich today. As one of the largest family-owned Scotch whisky distilleries in Scotland, the brand remains deeply rooted in its founding values. The reworked Grant Family Crest, elevated and embossed within the new packaging, features the motto “Stand Fast,” underscoring the family’s steadfast custodianship and serving as a testament to Glenfiddich’s enduring sense of place, people and craft.

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